Your ad account structure, pixel and tracking setup, audience targeting, active campaign performance, creative quality, and landing page alignment. You get a written report covering what’s working, what’s broken, and the top three things we’d fix first.

For Meta, we recommend at least $1,500 a month in ad spend. For Google, $2,000 minimum. Those go directly to the platforms — they’re separate from our management fees.

For paid ads, most clients see meaningful signal in the first 30 days. Real ROAS improvement usually shows by month two or three. For SEO, expect three to six months. We’ll tell you upfront what’s realistic for your specific account.

No. Any agency that does should make you nervous. What we do is audit first, fix what’s broken, report clearly, and tell you immediately if something’s underperforming. We’ve taken accounts from 1.8x to 5x, but how long that takes depends on where you’re starting from.

Yes. We audit what’s there and tell you honestly whether to build on it or start clean. We’ll tell you which one is faster for your specific situation before we touch anything.

Month-to-month after the first 60 days. The first two months matter because campaigns need time to test and stabilize. After that, you stay because the results justify it.

Ad account access, pixel confirmation, brand assets, and a filled-in brief. We send you a one-page checklist. Usually takes about 30 minutes on your end.

Monthly report for every active channel. What ran, what it cost, what it returned, what changes next month and why. No jargon. No burying bad numbers inside positive-sounding charts.